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Ivory Egg supplies home automation solutions to installers all over the country, they carry a wide range of brands and thousands of product lines. To reflect this broad product range they have a number of complimentary web-sites. 50% of their enquiries are generated from the internet on a monthly basis. The managing director, Colin Price, was keen to find a solution that could help grow this level of in-bound inquiries in controlled manner. He was aware that their current search marketing campaigns were only focused on Google adwords and that although this represented 70% of the market opportunity he was keen to find a painless way of utilizing the additional 30% offered by Microsoft and Yahoo.
On signing up to Contextured, Colin was looking for a series of benefits. “My main goal for using a platform like Contextured was the ability to manage all my campaigns from one reporting tool. The integration of all the accounts into Contextured was straightforward and I was instantly able to look at a combined set of performance results. From this and by using the keyword tool I rolled-out successful keywords and adverts across all the networks and took down non-performing campaigns. This has lead to a significant simplification of the daily tasks I was carrying out and has increased the responses and web traffic leading to an increased volume of sales.”
“I am now integrating the HTML headers into the site so I can run the service in situ with my different sites and see a more complete user journey through to order and accurately measure my return on investment. The intuitive nature of the interface gives me the confidence to interpret the data instantly and increase my marketing budget alongside the recommendations.”
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