Negative keywords : The Positive Benefits
Negative keywords is a method of keyword-targeting in pay-per-click advertising. Using negative keywords, you could exclude unwanted impressions, where relevancy is low or zero. If you use broad match your ads might be served even if the match is only partial or irrelevant. Using negative keywords helps to eliminate unwanted and irrelevant ad impressions.
Example:
Broad match keyword: Car Hire. Negative keyword: London
Ad will appear: Car Hire UK, Cheap Car hire
Ad won’t appear: Car Hire London
If you don’t have cars to hire in London it makes perfect sense to use negative keywords. Your ad will be more relevant as a result and the increased click-through-rate should improve your quality score.
Exact Match versus Negative Keywords
Using negative keywords combined with broad match can often be a better solution than using just exact match. Exact match will limit the number of queries your ad is displayed against. Better to use broad match and filter out the inapproriate queries using negative keywords.
Finding the right negative keywords can be difficult and time consuming. Thankfully there are tools available to help.
Contextured Search Engine Marketing Services
Contextured Pro
 Remove the guess-work from your Search Engine Marketing Campaigns. Use Contextured Pro to improve your quality score through better keywords, landing page optimizations and Ad Text improvements.
- Negative Keyword Generator
- Landing Page Optimizer
- Ad Text Assistant
You can find more information on how Contextured can help your business make the most of your Web Marketing budget.
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