Call To Action – Convert Visitors Into Customers

Probably the most important part of your landing page is the call to action section. For you, it is the key element (apart from relevant and great content) that helps to turn a visitor into customer. For visitors, it informs them how to proceed on your website to initiate a transaction (e.g. sign up for a newsletter, sign up for a free trial, buy product, etc.).

As call to action is the whole point of the landing page you need to make it as compelling as possible. You need to word it carefully too, as “Buy It Now” might imply too much commitment therefore decreasing the chances of conversion. Test multiple versions and with the help of your analytics system you will be able to identify the one that offers the highest conversion rate.