Adwords Services

Paid search campaigns are complex by their nature hence Google created many Adwords services to allow you to achieve tangible results with your search engine marketing activities. Obviously, it is in their best interest to help their advertisers in order to keep them happy and use Adwords as much as possible.

Google Adwords Services

Google various services that range from single-task tools to really complex and vital tools, like the keyword tool. These tools are available for everybody and they are also free of charge.

• Campaign Negative Keyword Tool – if you are using broad match but there are common variants of that keyword or phrase that are completely irrelevant to your product or service, this tool can help you to rule out these unnecessary hits.
• Site and Category Exclusion – when you are using placement targeting, you can either target certain sites or categories deliberately or you can exclude these in case you don’t want your ads to appear there.
• Keyword Tool – a complex tool to help you find the right keywords for your ppc campaigns. Upon entering your initial set of keywords, the tool returns with suggestions of relevant keywords and phrases. These could be plurals, synonyms or other related terms. It also indicates the advertiser competition for the given keyword and gives you an estimated monthly local and global search volume. The keyword tool can help you also to create the initial keyword list for search engine optimization process.
• Traffic Estimator – it plays an important role in planning and optimizing your campaigns. It not only shows you the popularity of the chosen set of keywords but gives you an idea how many searches were queried recently and informs you about the effective CPC bids and the level of foreseeable competition.
• Ads Diagnostic Tool – with the help of tool you can immediately find disabled ads and understand the reason why they were disabled.
• Ads Preview Tool – if you target your ads to geographical location that differs from your own, normally you are not able to see your ads. This tool allows you to check if everything is working properly.
• Conversion tracking – if the aim of your advertising is to sell a product or a service on your website, tracking conversions (i.e. sales transactions) is an absolute necessity. It helps you to identify keywords that bring the high-value traffic and you can concentrate your efforts on those segments of your campaign. Likewise, it helps you spot underperforming keywords and phrases, the ones that don’t bring the expected return on investment.