Quality Score – Good for Everyone

Quality Score is a variable that determines the performance of your keyword. It is a cornerstone of your pay-per-click activities. Quality Score depends on the following criteria:

• Historical CTR of the keyword
• Account history and performance in geographic regions
• The relevance of a keyword to the ad text
• The relevance of a keyword of its ad group
• The quality of the landing page

The Quality Score is calculated every time there is a query for your keyword and it is the main factor behind the position of your ad and the price you pay.

Why is Quality Score important?

Ad Rank determines the placements of the ads in response to search queries and it is calculated by combining two factors together: how much one is willing to pay for a keyword and what is the Quality Score of that advertiser`s keyword. Thus Quality Score has a very important effect on the performance of your pay-per-click campaigns, and a good Quality Score will help you maximize the effects of your search marketing investment.

Better visibility – your Ad Rank will be determined by the maximum bid you`re willing to pay and the Quality Score of your keyword. With relevant terms in well grouped keywords, you could reach higher ad positions for the same bid.

Lower cost-per-click – good Quality Score means that you will have to spend less money to bid for the same position, thus your campaign brings more traffic to your landing pages from the same investment.

It is worth noting that improving one element will help to enhance other factors as well.

1. Relevant ad texts for the keyword will enhance the CTR
2. High CTR will reinforce the Quality Score further
3. Higher Quality Score will result in lower CPC, thus resulting in higher traffic for the same investment

Improving your Quality Score with Contextured

With Contextured`s Keyword Tool, you can find the right keywords. To have relevant Ad Groups, which is essential for a good Quality Score, our Keyword tool helps you to find all the closely related keywords.

Another important factor is the relevance of the ad text. Advert Text enables you to generate the ad text for you. You can select the best suiting ad text to further optimize your campaigns.

Landing page quality plays important part in the process but we can spare you the guesswork. With Contextualized`s Landing Pages tool, you can optimize your landing pages to achieve the best possible result, both from a Quality Score and from a conversion perspective.

Google Ad Auction Explanation Video

Google produced a nice video explaining how the Ad Auction works.