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Features
Contextured offers unique features that you will not find in any other pay-per-click management software.
Collectively the features will provide you with pain-free high performance search engine advertising campaigns.
Contextured supports all major pay-per-click search engines including Google Adsense, Yahoo! Search Advertising and Microsoft AdCenter. And that means it’s the only tool you’ll ever need to maximize the return on your online advertising.
Start-up wizard
Whether you’re planning your first ever web advertising campaign or you want to improve performance of your existing campaigns, our easy-to-follow start-up wizard will guide you through all the necessary stages to get your campaigns up and running.
It’s dead simple to do and takes just minutes of your valuable time.
Dashboard
However smart a piece of software is, it’s no good without a user interface that is easy to use.
Contextured’s dashboard removes all the complexity of search engine campaign management. It gives you information that is beautifully presented through crisp clean graphics.
Within minutes you will have mastered the controls and be able to access all the facts you need to understand and manage your ad campaigns. Once familiar with the navigation you can customize the dashboard so that you can view the information that is most important to you.
Campaign Manager
Campaign Manager is where you have ultimate control over your campaigns: launch, pause, approve, modify or cancel.
This is where you make decisions about your campaigns, based on performance statistics (algorithmic analysis).
Contextured will automatically make recommendations as to how you can improve your ad’s performance such as telling you the minimum cost-per-click for the maximum return.
All you have to do is click to accept or decline the recommendation and your changes will be actioned immediately. All your changes will be tracked so you can see what changes resulted in what improvement.
Contextured for ad agencies
If you are managing web advertising campaigns on behalf of a variety of clients within different businesses sectors, you can take up our agency package where you can be given access to all your client’s campaigns, and have the power to audit and track ads.
Campaign Time-line
Your campaigns will be presented in simply project timelines (not unlike a Gant chart). A color-coding system enables you to see how campaigns are performing over a given period, and you can choose to view campaigns by hour, day, week or month.
Keyword Generator
Keyword Generator is an automated keyword research tool that automatically generates keywords from your website which is then supplemented with lists from Google, Yahoo and Microsoft. It even identifies the keywords that people have used to find and visit your site.
Once a keyword list is established, it is de-duplicated, ranked and available as list for you to use. Your list will include both long tail and negative keyword classifications.
Using your keyword list:
You can select and group specific keywords from your list to be used for specific products or services that you are advertising on you site.
For example you may wish to advertise a particular product that requires certain keywords. In this situation, keywords will be taken from the specific page on your website where the product sits (and from traffic to that page).
Landing Page Assist
To achieve the best results from your advertising, your ads need to link to relevant landing pages that give your customers the right information to take the next step, whether this is shopping or just getting more information.
Landing page assist allows you to see your ads in the actual context of your landing page on your website. This is the easiest way to ensure relevance and accuracy of the ad copy and provides guidance on how to improve your landing pages to maximize a sale.
Conversion Monitor
The aim of every ad campaign is to convert sales.
Conversion Monitor tells you exactly how many sales a specific ad has generated.
This measurement is critical for assessing your true return on investment for any campaign. By inserting simple html tags into your website this information is graphically displayed in your Contextured Dashboard.
Website audit
Search engine optimization of your website is central to the benefits that Contextured can provide for your business.
Website Audit runs a monthly audit on your site and reports any problems it detects. It also gives you specific and customized recommendations on how to increase organic leads to your site through search results on Google and other search engines.
You will need to manually make these corrections but when done you can expect your site to climb in the rankings and generate more in-bound enquiries.
Google Integration
Contextured is fully integrated with Google and takes all the information created and reported by Google, and presents it in a simpler and clearer format, supporting it with all the features detailed in this section.
Platform Optimizer on Contextured Pro
Platform Optimizer is a feature included within Contextured Pro (See Pricing). Platform Optimizer integrates all the major search engines (Google Adsense, Yahoo! Search Advertising and Microsoft AdCenter) on to one service, where all the reporting, creation, management and optimization is done once and run simultaneously.
This allows you to identify keywords or ads that are performing better on certain ad search engines, as well as getting the broadest possible coverage for your campaigns.
Contextured Pro guides through the account set-up process and once this is completed you operate in a seamless environment with consistent and clear reporting across all campaigns and search engines.
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