Have you ever wondered “Who is on my website?”

It’s only natural to want to know who is visiting your online store and what they are looking at. With Visitor View in Contextured AdTime you can now see who is looking at what and much more.

Figrue 1. Contextured AdTime Visitors

Visitors are more than just a number and following feedback about our existing realtime interface, we have switched the focus from your pages to your visitors. So rather than looking at who is on each page, we show you who is on your site, and what pages they are looking at. You hope you will find that both views provide different uses.  As always, please let us know what you think.

FAQs

Q. Is this hard to install or understand?

A. No, it is very easy to install and understand. Installation is adding a snippet of code to your existing website, usually in the footer. The system is extremely easy to understand plus there is help available online, via email and on the telephone.

Q. Does this track everybody on my site?

A. The tracking works with javascript so it will not track the less than <1% of users who turn javascript off in their browsers.

Q. What can I do with this information?

A. You can use the information to improve your website and your sales. By seeing how people enter, move around and ultimately exit your site you can better understand your customers.

Q. Privacy concerns?

A. The tracking data that we collect is totally anonymous and this data is only available to you the website owner.  Contextured is registered with the Information Commissioners Office in the UK.

Q. Anything else I should know?

A. The setup process is very simple and provided you can add a couple of lines of html code to your websites footer, in under 5 minutes from now you could be seeing who is on your website. Get started today with a 14 day free trial.

Originally published on the Contextured blog

AdTime |  AdWords Ads | Adwords Help

Contextured has been included in this year’s Startups 100, which identifies the UK’s most innovative, inspiring and ground-breaking new companies (their words, not ours).

Startups 100, organised by the startups.co.uk, the UK’s most popular website for small businesses, celebrates the 100 most exciting, promising, disruptive new businesses and entrepreneurs shaping the start-up market right now. See the full list here and find Contextured here.
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If you’re a UK (or Canada) AdWords customer you can make use of a new keyword targeting option called modified broad match. Here is the Inside AdWords post announcing the feature.

This type of targeting has more control than broad match and greater reach than phrase match. Take a look at this picture to understand where it sits in the match types.

(click to see full size)

So how should you use the broad match modifier in your campaigns and how does Contextured AdTime help?

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Quora is a hot new startup from one of the facebook co-founders.  It’s a question and answer site but what sets it apart so far is the quality and authority of the answers. Take this question about why Google uses the second price auction to charge for keywords.

All of the answers are publicly attributed to an author and peer reviewed.  The quality of answer is very impressive, not suprising given the pedigree of those answering questions.

You won’t find the same sort of stuff as on Yahoo! answers (all sorts) or Stack Overflow (techie) and that’s to Quoras benefit.  Only time will tell if the quality of answers can be maintained as the site grows.

I’m scratching my head to think of the right sort of question to give Quora a try with, but in the meantime I’m enjoying learning from some of the great Q&As posted by others.

The Inside AdWords blog has details on an update to the UK, Ireland & Canadian Trademark policy.  In summary, you can now bid on trademarks if you have a valid business reason to do so. Read more here.

The changes are due to go live on September 14th so what should you do to prepare?
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There are several features in development that paid subscribers have early access to, that are not yet available in the demo account. I wanted to briefly explain the purpose of these new features so that beta users could understand them clearly.

Figure 1. Beta features available in Contextured AdTime

Firstly, the name menu title “Pages” is not the intended name we plan to launch with.  At the moment it’s a place holder, but we hoped you would understand that it relates to your website pages.

The functionality here is designed for online merchants, e-commerce stores and people selling products.  It is designed to let you see all of your products that Contextured has identified from your website.

In this section you should see all of your products from your existing website.  Currently there are no category pages shown, just individual product pages.  The point of us extracting your products is so that we have structured information such as name, description and price.

This structured information is very useful for search engines  to understand your page and help shoppers find your products. It is also very useful to Contextured AdTime so that we can give the search engines a helping hand, in bringing visitors to your shop.

Bringing visitors into product pages is often termed “deep-linking” and can play part in a cost effective pay per click strategy.  Please give these beta features a try and let us know what you think.

It’s very easy to create a new campaign with Contextured AdTime.

Figure 1. Creating a new PPC advertising campaign

So whats special about this? Well Contextured will automatically expand your ads and keywords into the optimal ad grouping and keyword match types. So if you write two ads and two keywords, this could result in two ad groups, each containing three keywords (broad, exact and phrase match) and two ads – so four ads and six keywords in total.

Good search marketers with a lot of time know how to best structure a ppc account like this. But we assume you’ve got better things to do with your time so the Contextured algorithm will do it for you. You can of course override these settings should you wish to.

Contextured AdTime is available now.

During the beta testing a lot of customers told us they wanted to try realtime on some but not all of their AdWords Campaigns.  So now in settings you can control at the ad group level, how real-time should be applied.

Figure 1. Control which ad groups have realtime enabled

This granular level of control allows you to easily test the value of Contextured AdTime during your trial period. You can increase the realtime coverage to all of your campaigns over time or immediately.

If you have any feedback or suggestions please email info at contextured dot com as your opinions are important to us.

Sadly not all visitors will convert into paying customers so it’s important to understand where they come from when trying to understand your online business.

Figure 1. Realtime traffic – visitors by source

With Contextured AdTime you can see in realtime how many people are on your website, and importantly how they got there.  This is the first step to being able to increase the visitor numbers from each channel.

Contextured Ltd launches AdTime, the first real-time search marketing tool offering instantaneous pay-per-click (PPC) traffic information, analysis and execution packaged with automated AdWords support.

London, UK. 27 July 2010 – Contextured Limited, a UK-based technology start-up, announced today the launch of an innovative software service called AdTime, which offers real-time pay-per-click campaign management on Google and other search engines.

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