Have you ever wondered “Who is on my website?”

It’s only natural to want to know who is visiting your online store and what they are looking at. With Visitor View in Contextured AdTime you can now see who is looking at what and much more.

Figrue 1. Contextured AdTime Visitors

Visitors are more than just a number and following feedback about our existing realtime interface, we have switched the focus from your pages to your visitors. So rather than looking at who is on each page, we show you who is on your site, and what pages they are looking at. You hope you will find that both views provide different uses.  As always, please let us know what you think.

FAQs

Q. Is this hard to install or understand?

A. No, it is very easy to install and understand. Installation is adding a snippet of code to your existing website, usually in the footer. The system is extremely easy to understand plus there is help available online, via email and on the telephone.

Q. Does this track everybody on my site?

A. The tracking works with javascript so it will not track the less than <1% of users who turn javascript off in their browsers.

Q. What can I do with this information?

A. You can use the information to improve your website and your sales. By seeing how people enter, move around and ultimately exit your site you can better understand your customers.

Q. Privacy concerns?

A. The tracking data that we collect is totally anonymous and this data is only available to you the website owner.  Contextured is registered with the Information Commissioners Office in the UK.

Q. Anything else I should know?

A. The setup process is very simple and provided you can add a couple of lines of html code to your websites footer, in under 5 minutes from now you could be seeing who is on your website. Get started today with a 14 day free trial.

Originally published on the Contextured blog

AdTime |  AdWords Ads | Adwords Help

Contextured has been included in this year’s Startups 100, which identifies the UK’s most innovative, inspiring and ground-breaking new companies (their words, not ours).

Startups 100, organised by the startups.co.uk, the UK’s most popular website for small businesses, celebrates the 100 most exciting, promising, disruptive new businesses and entrepreneurs shaping the start-up market right now. See the full list here and find Contextured here.
Read the Full Post

It’s very easy to create a new campaign with Contextured AdTime.

Figure 1. Creating a new PPC advertising campaign

So whats special about this? Well Contextured will automatically expand your ads and keywords into the optimal ad grouping and keyword match types. So if you write two ads and two keywords, this could result in two ad groups, each containing three keywords (broad, exact and phrase match) and two ads – so four ads and six keywords in total.

Good search marketers with a lot of time know how to best structure a ppc account like this. But we assume you’ve got better things to do with your time so the Contextured algorithm will do it for you. You can of course override these settings should you wish to.

Contextured AdTime is available now.

If you’ve wondered how a Google Search Works

Infographic by PPC Blog

Also a great example of how to get inbound links to your site.  At time of writing it has 252 diggs, 1553 tweets and 799 likes. Could you create something similar in your domain?

Notes from InternetWorld 2010

John heffernan- Medica Co – Business Development Manager

-Uncovering ways to use SEO to achieve a higher search rank alongside your PPC ads is important because you are seen in both paid and organic results side by side respectively therefore your more likely to get increased click through rates on both due to the ‘click through multiplier effect’

-You should expand your list of keywords opting to use long tail keywords, in this way you are targeting those customers who know more what they want, therefore they are more likely to click your ad.

- You should think as if you were a customers and add the phrases and variations of those phrases they would use. The  (Google keywords tool) is good for this.

Read the Full Post

Beautiful infographic posted on Jason Trumps Design, Marketing & AdWords Blog.  Source of data unknown, but it looks like spyfu or keywordspy type data.

Best practices in marketing analytics

Rusty Waner – vice president, Product marketing & strategy

-It’s all about delivering value to your consumer and getting right message to them at the right time

-Build an enterprise view of the customers information
-Have multiple views of information, with consistency across all, one in depth integrated database isn’t always needed

Read the Full Post

If you add words to AdWords (frequently adding new keywords from any source such as your server logs or the search query reports is good to find new opportunities) and re-word your ad words (always be testing new ad variations) then AdWords rewards (improved return on investment) will be yours!

Normal service will resume tomorrow.

——

Links

Realtime PPC |  AdWords Help |  Product Search Listings

Originally published on the Contextured PPC Management Blog

Keynote speak: Optimizing your digital marketing mix

Dave Chaffery – Insight director, Smart insight

BBC documentary on Internet 2010 is one to watch

Web marketing overview:
-90% searches done in the UK are done using Google

-Reaching out to bloggers could prove very effective for your business

Read the Full Post

SES – Adwords Tips – if it’s not helping it’s hurting

Introduction by:

• Judith Lewis, Search Director, i-level

Speaker:

• Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

The two AdWords campaign settings ‘accelerated’ and ‘standard’ – Generally research shows accelerated is better

Good ad-texts requires – Good imperative verb, call to action, benefit one or more

Read the Full Post