A lot of people often ask “Does being on AdWords help with my organic listings?” and the quick answer is “no”. But the long answer is that if you know how to use Google AdWords cleverly then you can indeed help your organic listings.

Here are 5 tips on using Google AdWords to improve your organic listings:

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Matt Cutts is the face of the Google search index and their efforts to combat spam. He recently posted a State of the Index presentation. It’s an interesting read for the Geekier amongst you. Of all 32 slides, page 15 should be of interest to web merchants.

If you have used the new “Labs > Site Performance” section of Google Webmaster Tools and been frustrated with the results, you will find the WebPageTest a veritable delight!
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If you have ever searched online for anything, from specific products down to entertainment information, then either consciously or subconsciously you will have done so using several keywords or keyword phrases. If it was a topic you didn’t know a lot about the chances are that you refined your search more and more as you went along to achieve more targeted and relevant results. So why am I mentioning this? Well because the reality is that you get better search results when the keyword or keyword phrases you type in Google are more accurate, and it is the same with Search Engine Optimisation (SEO).

SEO relevancy refers to the use of relevant keywords in page titles, domain names, headers, content and links. If you wish to achieve a high ranking for a targeted keyword or keyword phrase that you know your target audience are going to search with in Google, then it’s important to place these keywords prominently across your website in all the key locations. That means you need to have them carefully included in critical positions and in a natural manner throughout your website.

Once you have done this, you’ll find that the search engines will recognise your site and are able to accuraetly index  you, ranking your site appropriately based upon the keywords placed in the page title, domain name, headers and content. Both website owners and users of search engines come away from the search experience ’satisfied’ because the consumer found what they were looking for in the search results quickly, and website owners gets more quality hits from genuinely interested visitors.

I think that if you are serious about creating an all rounded relevant online presence meeting consumer needs, refining your keyword selection, and driving more targeted visitors,  the next step you need to undertake is to ensure that relevancy is the backbone to your Pay Per Click (PPC) ad campaigns. Just like SEO, your PPC ads should be created with the goal of placing your company more prominently in the search engines (such as in the side bar ads on Google) and in return should drive more visitors or traffic to your web page.

I believe that relevancy should be applied with care and consideration, both for on-site SEO and in PPC campaigns. If you haven’t considered relevancy when carrying out SEO for your web pages and creating your PPC ad campaigns, then you could be missing out on a large volume of qualified traffic and the profits that such traffic has the potential to yield.

Free Link Love - 4 Point Strategy to Boost Your Sites Back Links

Link building Strategy for Beginners. How to find free link building opportunities….

Creating a large number of back links to your site is one way in which you can help to propel your website up the search engine rankings.  The greater the number of links you have the better. In order to really profit from the linking process, your best bet is to set-up links that originate in anchor text, ideally from external higly relevant and quality sites, as that will help to improve the relevancy and exposure of  your site for the targeted keyword phrases.
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Top SEO SEM Services

Web marketing essentially aims to enhance your website so that it does a better job of delivering your message to consumers, but also achieves high visibility on the world wide web across leading search engines such as Google, Yahoo, and Bing. Nowadays there are a number web marketing companies which all have there own unique strengths and weakness when it comes to SEO or SEM software, and in some cases a combination of both.

Before choosing a web marketing company to manage your internet marketing you should first outline your goals, for example it could be to increase your brand awareness. Secondly you should compare and contrast a number of web marketing companies features and pricing, to asses which company is best poised to meet your business goals.

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0For a highly keyword orientated strategy Word Stream offers a number of services based around their specialist keyword tools. They offer Google AdWords management where by from their platform you can generate, identify, group and implement keywords to trigger your PPC advertisements and also place in your PPC ad text.

Hub Spot focuses on search engine optimization. Their SEO software incorporates a number of services aimed at pushing your website up search engine results pages. Their services include; link building, social network marketing, website optimization, and landing page creation.

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Contextured software will manage and fulfill both SEO and SEM activities online. From their SEO platform you are able to carry out website optimization for every page of your website, manage inbound links, view page rank, and generate and select keywords which will improve your websites visibility across search engines. From their SEM platform your able to manage, both your Google ad words and Yahoo search marketing accounts, generating and applying keywords to trigger your PPC ads.

There is a lot to consider when it comes to selecting a web marketing company. However once you have outlined your business goals, compared and contrasted service offerings and their prices, you will be in the best possible position to make an informed decision. Try Contextured today on a two week free trial.

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It is with great pride and delight that I can announce the debut of the new Contextured user interface! This version sees a return to our core values of relevance and simplicity.  We found (indeed you told us) that the interface had become somewhat complex as we had continued to add features over the last three months. Well we have simplified from 15 menus(!) down to six without losing any functionality in the process.

The key to both SEO and SEM is relevancy and so the new user interface starts with your site; your webpages and lets you work from there. Working with ads and keywords in the context of the page they will be delivering traffic is important from a quality score perspective.

We have always ranked your pages across all of the major search engines to track your oragnic keyword performance. The new user interface lets you quickly see how each of your pages ranks and the SEO tips are there to help you improve each and every page. Another new feature is the social media tracker to help you monitor which of your pages are generating buzz!

Over the next week or two we will update all of the help pages to reflect the changes. If you find any bugs or would like to add any comments, please use the new feedback system that we have integrated. Its the small blue tab in the left hand-corner. Clicking it will open a feedback area where you can vote on the suggestions of others and also contribute your own.

We think with this release we are clearly demonstrating our commitment to providing business owners with answers, not questions with our simple and profitable web marketing platform.

Join today from as little as $149 per month.