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Notes from InternetWolrd 2010:
Gary Preston - Propellernet – Strategy Director
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Good links on good websites that influence your customers opinions are great- You should try to gain links on the most influential sites
Links on highly ranking influential sites will improve the indexation and authorization of your pages
Standard link, anchor links, reciprocal links, directories, sponsorship, free article submission, news-wires, advertorial: Are all very easy to deploy and therefore very easy for competitors to copy!
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The latest trends and best practices to improve on-line conversion and get the greatest return on investment
Red Eye- Mark Patron CEO
Why is conversion so important?
Google does most efficient job of generating leads and driving traffic what do you do to maximize this traffic?
Average conversion rates on good day are between 2-3% which is poor
Money on search marketing in most cases could much more well spent by increasing conversions
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SEO: Where to Next? and Web PR
Moderator:
Speakers:
Website critique tip
Add a couple of latest blog snippets on homepage to satisfy customer fear and show we know what where talking about.
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Real Time SEO: : No More Yesterday’s News
Moderator:
Speakers:
Real time SEO requires using internal linking to highlight important content to Google
Requires constantly looking up the news one box, which Google displays
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A lot of people often ask “Does being on AdWords help with my organic listings?” and the quick answer is “no”. But the long answer is that if you know how to use Google AdWords cleverly then you can indeed help your organic listings.
Here are 5 tips on using Google AdWords to improve your organic listings:
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Matt Cutts is the face of the Google search index and their efforts to combat spam. He recently posted a State of the Index presentation. It’s an interesting read for the Geekier amongst you. Of all 32 slides, page 15 should be of interest to web merchants.
If you have used the new “Labs > Site Performance” section of Google Webmaster Tools and been frustrated with the results, you will find the WebPageTest a veritable delight!
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If you have ever searched online for anything, from specific products down to entertainment information, then either consciously or subconsciously you will have done so using several keywords or keyword phrases. If it was a topic you didn’t know a lot about the chances are that you refined your search more and more as you went along to achieve more targeted and relevant results. So why am I mentioning this? Well because the reality is that you get better search results when the keyword or keyword phrases you type in Google are more accurate, and it is the same with Search Engine Optimisation (SEO).
SEO relevancy refers to the use of relevant keywords in page titles, domain names, headers, content and links. If you wish to achieve a high ranking for a targeted keyword or keyword phrase that you know your target audience are going to search with in Google, then it’s important to place these keywords prominently across your website in all the key locations. That means you need to have them carefully included in critical positions and in a natural manner throughout your website.
Once you have done this, you’ll find that the search engines will recognise your site and are able to accuraetly index you, ranking your site appropriately based upon the keywords placed in the page title, domain name, headers and content. Both website owners and users of search engines come away from the search experience ‘satisfied’ because the consumer found what they were looking for in the search results quickly, and website owners gets more quality hits from genuinely interested visitors.
I think that if you are serious about creating an all rounded relevant online presence meeting consumer needs, refining your keyword selection, and driving more targeted visitors, the next step you need to undertake is to ensure that relevancy is the backbone to your Pay Per Click (PPC) ad campaigns. Just like SEO, your PPC ads should be created with the goal of placing your company more prominently in the search engines (such as in the side bar ads on Google) and in return should drive more visitors or traffic to your web page.
I believe that relevancy should be applied with care and consideration, both for on-site SEO and in PPC campaigns. If you haven’t considered relevancy when carrying out SEO for your web pages and creating your PPC ad campaigns, then you could be missing out on a large volume of qualified traffic and the profits that such traffic has the potential to yield.
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Free Link Love - 4 Point Strategy to Boost Your Sites Back Links
Link building Strategy for Beginners. How to find free link building opportunities….
Creating a large number of back links to your site is one way in which you can help to propel your website up the search engine rankings. The greater the number of links you have the better. In order to really profit from the linking process, your best bet is to set-up links that originate in anchor text, ideally from external higly relevant and quality sites, as that will help to improve the relevancy and exposure of your site for the targeted keyword phrases.
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Contextured now supports PayPal on all package prices. You asked for it and so we have added it. In hindsight we probably should have added PayPal first and credit cards second but now you have the option of either.
You can now pay with any of the following card types:
Mastercard, Visa, American Express, Maestro, Swicth,Visa Debit, Discovery and of now PayPal.
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Top SEO SEM Services
Web marketing essentially aims to enhance your website so that it does a better job of delivering your message to consumers, but also achieves high visibility on the world wide web across leading search engines such as Google, Yahoo, and Bing. Nowadays there are a number web marketing companies which all have there own unique strengths and weakness when it comes to SEO or SEM software, and in some cases a combination of both.
Before choosing a web marketing company to manage your internet marketing you should first outline your goals, for example it could be to increase your brand awareness. Secondly you should compare and contrast a number of web marketing companies features and pricing, to asses which company is best poised to meet your business goals.
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0For a highly keyword orientated strategy Word Stream offers a number of services based around their specialist keyword tools. They offer Google AdWords management where by from their platform you can generate, identify, group and implement keywords to trigger your PPC advertisements and also place in your PPC ad text.
Hub Spot focuses on search engine optimization. Their SEO software incorporates a number of services aimed at pushing your website up search engine results pages. Their services include; link building, social network marketing, website optimization, and landing page creation.
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Contextured software will manage and fulfill both SEO and SEM activities online. From their SEO platform you are able to carry out website optimization for every page of your website, manage inbound links, view page rank, and generate and select keywords which will improve your websites visibility across search engines. From their SEM platform your able to manage, both your Google ad words and Yahoo search marketing accounts, generating and applying keywords to trigger your PPC ads.
There is a lot to consider when it comes to selecting a web marketing company. However once you have outlined your business goals, compared and contrasted service offerings and their prices, you will be in the best possible position to make an informed decision. Try Contextured today on a two week free trial.
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