There are several features in development that paid subscribers have early access to, that are not yet available in the demo account. I wanted to briefly explain the purpose of these new features so that beta users could understand them clearly.

Figure 1. Beta features available in Contextured AdTime

Firstly, the name menu title “Pages” is not the intended name we plan to launch with.  At the moment it’s a place holder, but we hoped you would understand that it relates to your website pages.

The functionality here is designed for online merchants, e-commerce stores and people selling products.  It is designed to let you see all of your products that Contextured has identified from your website.

In this section you should see all of your products from your existing website.  Currently there are no category pages shown, just individual product pages.  The point of us extracting your products is so that we have structured information such as name, description and price.

This structured information is very useful for search engines  to understand your page and help shoppers find your products. It is also very useful to Contextured AdTime so that we can give the search engines a helping hand, in bringing visitors to your shop.

Bringing visitors into product pages is often termed “deep-linking” and can play part in a cost effective pay per click strategy.  Please give these beta features a try and let us know what you think.

It’s very easy to create a new campaign with Contextured AdTime.

Figure 1. Creating a new PPC advertising campaign

So whats special about this? Well Contextured will automatically expand your ads and keywords into the optimal ad grouping and keyword match types. So if you write two ads and two keywords, this could result in two ad groups, each containing three keywords (broad, exact and phrase match) and two ads – so four ads and six keywords in total.

Good search marketers with a lot of time know how to best structure a ppc account like this. But we assume you’ve got better things to do with your time so the Contextured algorithm will do it for you. You can of course override these settings should you wish to.

Contextured AdTime is available now.

During the beta testing a lot of customers told us they wanted to try realtime on some but not all of their AdWords Campaigns.  So now in settings you can control at the ad group level, how real-time should be applied.

Figure 1. Control which ad groups have realtime enabled

This granular level of control allows you to easily test the value of Contextured AdTime during your trial period. You can increase the realtime coverage to all of your campaigns over time or immediately.

If you have any feedback or suggestions please email info at contextured dot com as your opinions are important to us.

Contextured Ltd launches AdTime, the first real-time search marketing tool offering instantaneous pay-per-click (PPC) traffic information, analysis and execution packaged with automated AdWords support.

London, UK. 27 July 2010 – Contextured Limited, a UK-based technology start-up, announced today the launch of an innovative software service called AdTime, which offers real-time pay-per-click campaign management on Google and other search engines.

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Let’s say you’ve got a well developed pay per click account and have several thousand keywords and many hundreds of ads, how many of those are at work for you right now?

Figure 1. Traffic Generators

By understanding exactly what is delivering traffic right now, you can focus your time where your money is currently being spent. You can look at the ads being clicked now, not three hours ago. The up-to the second search terms.

You could wait for this data, but your competitors might not…

Google say that a quarter of all searches have never been seen before, so its not suprising when you discover some strange keywords in your AdWords keyword report. Unless you have a good set of negative keywords setup your broad match keywords could be pulling in a lot of searchs that you don’t really want.

Figure 1. Use search query terms to refine your negative keywords

If you use Contextured AdTime™ to manage your pay per click campaigns, you can start to refine your negative keywords from the moment your campaign goes live. You can immediately see the search query terms a visitor used to trigger your ad, and use that information to expand negative coverage.

These negative keywords can then be automatically re-used for all of your search advertising to give long-term gains.

Sometimes you will find a ppc ad that just doesn’t work. This can occur for lots of reasons, such as bad text, wrong landing page, irrelevant keyword and more. If you keep paying for people to click those ads you are wasting your money.

Figure 1. Realtime Ad Text Alerts

With Contextured AdTime, any ads that are showing poor visitor engagement are flagged for your attention. No more waiting upto 24 hours for your analytics to find problems = fewer wasted clicks = money saved.

With real-time ppc information at your disposal you can see exactly which search terms have triggered your ads. No more waiting 24 hours for adwords keyword reports, act immediately on the search terms your visitors are using.

Figure 1. Expanding a search keyword in Contextured AdTime

If you decide a search term is relevant you can quickly expand your ad group or even write a new more specific ad for the term.

Links

Realtime PPC | AdWords Help | Product Search Listings

Notes from InternetWorld 2010

Sri Sharma – Net Media Planet – Managing Director

3 Core principles:
a) Dominate through strategy
b) Use fact based decision making
c) Continually conduct testing

Integrated paid search with your other, mainly off-line advertising channels – As it can and will deliver greater brand awareness!

37% of searches will be related to something the user has seen on the TV
30% will search for something after seeing it in the newspaper

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