There are several features in development that paid subscribers have early access to, that are not yet available in the demo account. I wanted to briefly explain the purpose of these new features so that beta users could understand them clearly.

Figure 1. Beta features available in Contextured AdTime

Firstly, the name menu title “Pages” is not the intended name we plan to launch with.  At the moment it’s a place holder, but we hoped you would understand that it relates to your website pages.

The functionality here is designed for online merchants, e-commerce stores and people selling products.  It is designed to let you see all of your products that Contextured has identified from your website.

In this section you should see all of your products from your existing website.  Currently there are no category pages shown, just individual product pages.  The point of us extracting your products is so that we have structured information such as name, description and price.

This structured information is very useful for search engines  to understand your page and help shoppers find your products. It is also very useful to Contextured AdTime so that we can give the search engines a helping hand, in bringing visitors to your shop.

Bringing visitors into product pages is often termed “deep-linking” and can play part in a cost effective pay per click strategy.  Please give these beta features a try and let us know what you think.

It’s very easy to create a new campaign with Contextured AdTime.

Figure 1. Creating a new PPC advertising campaign

So whats special about this? Well Contextured will automatically expand your ads and keywords into the optimal ad grouping and keyword match types. So if you write two ads and two keywords, this could result in two ad groups, each containing three keywords (broad, exact and phrase match) and two ads – so four ads and six keywords in total.

Good search marketers with a lot of time know how to best structure a ppc account like this. But we assume you’ve got better things to do with your time so the Contextured algorithm will do it for you. You can of course override these settings should you wish to.

Contextured AdTime is available now.

Contextured Ltd launches AdTime, the first real-time search marketing tool offering instantaneous pay-per-click (PPC) traffic information, analysis and execution packaged with automated AdWords support.

London, UK. 27 July 2010 – Contextured Limited, a UK-based technology start-up, announced today the launch of an innovative software service called AdTime, which offers real-time pay-per-click campaign management on Google and other search engines.

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With real-time ppc information at your disposal you can see exactly which search terms have triggered your ads. No more waiting 24 hours for adwords keyword reports, act immediately on the search terms your visitors are using.

Figure 1. Expanding a search keyword in Contextured AdTime

If you decide a search term is relevant you can quickly expand your ad group or even write a new more specific ad for the term.

Links

Realtime PPC | AdWords Help | Product Search Listings

Have you ever had a great PPC ad that generated outstanding results? If so I’m guessing you modified your other ad-text variations to mirror it’s style but, did you ever consider using it as your page meta description? This is a great way to make your organic listing stand out from the crowd. A high CTR (Click Through Rate), is proof that the text in your ad is highly relevant and compelling, so why wouldn’t you use it as your meta page description if the wording is suitable.

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Notes from InternetWorld 2010

John heffernan- Medica Co – Business Development Manager

-Uncovering ways to use SEO to achieve a higher search rank alongside your PPC ads is important because you are seen in both paid and organic results side by side respectively therefore your more likely to get increased click through rates on both due to the ‘click through multiplier effect’

-You should expand your list of keywords opting to use long tail keywords, in this way you are targeting those customers who know more what they want, therefore they are more likely to click your ad.

- You should think as if you were a customers and add the phrases and variations of those phrases they would use. The  (Google keywords tool) is good for this.

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Notes from InternetWorld 2010.

Arjen van den Akker - Alterian

When users visit your site it’s a brief chance to engage, persuade and educate them

The best way to do all these things is to serve them the right content

Content these days is more about video and pod-cast’s and now needs to be more personalized and user generated and more social

Trends in content 2010:

Engagement frameworks-1-

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SES – Adwords Tips – if it’s not helping it’s hurting

Introduction by:

• Judith Lewis, Search Director, i-level

Speaker:

• Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

The two AdWords campaign settings ‘accelerated’ and ‘standard’ – Generally research shows accelerated is better

Good ad-texts requires – Good imperative verb, call to action, benefit one or more

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Contextured has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo founder Michael Birch as a winner of a Smarta.com – Smarta 100.
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