If you have ever searched online for anything, from specific products down to entertainment information, then either consciously or subconsciously you will have done so using several keywords or keyword phrases. If it was a topic you didn’t know a lot about the chances are that you refined your search more and more as you went along to achieve more targeted and relevant results. So why am I mentioning this? Well because the reality is that you get better search results when the keyword or keyword phrases you type in Google are more accurate, and it is the same with Search Engine Optimisation (SEO).

SEO relevancy refers to the use of relevant keywords in page titles, domain names, headers, content and links. If you wish to achieve a high ranking for a targeted keyword or keyword phrase that you know your target audience are going to search with in Google, then it’s important to place these keywords prominently across your website in all the key locations. That means you need to have them carefully included in critical positions and in a natural manner throughout your website.

Once you have done this, you’ll find that the search engines will recognise your site and are able to accuraetly index  you, ranking your site appropriately based upon the keywords placed in the page title, domain name, headers and content. Both website owners and users of search engines come away from the search experience ’satisfied’ because the consumer found what they were looking for in the search results quickly, and website owners gets more quality hits from genuinely interested visitors.

I think that if you are serious about creating an all rounded relevant online presence meeting consumer needs, refining your keyword selection, and driving more targeted visitors,  the next step you need to undertake is to ensure that relevancy is the backbone to your Pay Per Click (PPC) ad campaigns. Just like SEO, your PPC ads should be created with the goal of placing your company more prominently in the search engines (such as in the side bar ads on Google) and in return should drive more visitors or traffic to your web page.

I believe that relevancy should be applied with care and consideration, both for on-site SEO and in PPC campaigns. If you haven’t considered relevancy when carrying out SEO for your web pages and creating your PPC ad campaigns, then you could be missing out on a large volume of qualified traffic and the profits that such traffic has the potential to yield.

Creative Landing Page Ads – Ensuring Your Ad Creative is Relevant to the Landing Page

Focus on your landing page when building new ad groups to keep them relevant

If your website has landing pages that you want customers to visit, then Pay Per Click (PPC) advertising is a great way to deliver results. PPC advertising is an excellent way to build up the number of incoming customers, drawing in a targeted audience of potential buyers. To ensure you are attracting qualified buyers to your website, it is essential to ensure there is a strong link between the content on your landing page and the content of the ads. This is relevancy and it is greatly rewarded by Search Engines and Advertising Networks.

Relevancy is vital when carrying out both search engine optimisation (SEO) or search engine marketing (SEM) activitiy. The reason it is so important, is because all listings in search engines are placed by computerised algorithms. That includes PPC ads that will appear beside search engine results. If you’re conducting a PPC campaign, then the relevancy of the advertisements will dictate their placement in search engine results and cost.

If you keep in mind the most relevant keywords and key phrases used on the landing page whilst writing your ads, then you can be confident the advertisements you write will attract an audience of eager buyers. If you’re struggling to get started, then you might like to use a tool that will help you to generate quality ads based upon the content of your landing page. The Contextured ad generation tool works well and can save you a lot of time and effort when writing creative ads that tie in closely to the content on your landing page.

The same principles that you implement when structuring the landing page can be carried over and adopted when it comes to creating your PPC ads. Your goal is to drive highly targeted traffic to your website so that you get a steady number of sales at the lowest cost. Using PPC ads can be expensive, therefore you want to ensure you get a steady stream of eager buyers reaching your site, not a bunch of ‘tyre kickers’ who will bounce from your site to another without purchasing anything.

To maximise your PPC success write relevant advertisements that clearly target the audience and match the landing pages they lead to.

It is with great pride and delight that I can announce the debut of the new Contextured user interface! This version sees a return to our core values of relevance and simplicity.  We found (indeed you told us) that the interface had become somewhat complex as we had continued to add features over the last three months. Well we have simplified from 15 menus(!) down to six without losing any functionality in the process.

The key to both SEO and SEM is relevancy and so the new user interface starts with your site; your webpages and lets you work from there. Working with ads and keywords in the context of the page they will be delivering traffic is important from a quality score perspective.

We have always ranked your pages across all of the major search engines to track your oragnic keyword performance. The new user interface lets you quickly see how each of your pages ranks and the SEO tips are there to help you improve each and every page. Another new feature is the social media tracker to help you monitor which of your pages are generating buzz!

Over the next week or two we will update all of the help pages to reflect the changes. If you find any bugs or would like to add any comments, please use the new feedback system that we have integrated. Its the small blue tab in the left hand-corner. Clicking it will open a feedback area where you can vote on the suggestions of others and also contribute your own.

We think with this release we are clearly demonstrating our commitment to providing business owners with answers, not questions with our simple and profitable web marketing platform.

Join today from as little as $149 per month.