If you’re a UK (or Canada) AdWords customer you can make use of a new keyword targeting option called modified broad match. Here is the Inside AdWords post announcing the feature.

This type of targeting has more control than broad match and greater reach than phrase match. Take a look at this picture to understand where it sits in the match types.

(click to see full size)

So how should you use the broad match modifier in your campaigns and how does Contextured AdTime help?

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Quora is a hot new startup from one of the facebook co-founders.  It’s a question and answer site but what sets it apart so far is the quality and authority of the answers. Take this question about why Google uses the second price auction to charge for keywords.

All of the answers are publicly attributed to an author and peer reviewed.  The quality of answer is very impressive, not suprising given the pedigree of those answering questions.

You won’t find the same sort of stuff as on Yahoo! answers (all sorts) or Stack Overflow (techie) and that’s to Quoras benefit.  Only time will tell if the quality of answers can be maintained as the site grows.

I’m scratching my head to think of the right sort of question to give Quora a try with, but in the meantime I’m enjoying learning from some of the great Q&As posted by others.

The Inside AdWords blog has details on an update to the UK, Ireland & Canadian Trademark policy.  In summary, you can now bid on trademarks if you have a valid business reason to do so. Read more here.

The changes are due to go live on September 14th so what should you do to prepare?
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With real-time ppc information at your disposal you can see exactly which search terms have triggered your ads. No more waiting 24 hours for adwords keyword reports, act immediately on the search terms your visitors are using.

Figure 1. Expanding a search keyword in Contextured AdTime

If you decide a search term is relevant you can quickly expand your ad group or even write a new more specific ad for the term.

If you add words to AdWords (frequently adding new keywords from any source such as your server logs or the search query reports is good to find new opportunities) and re-word your ad words (always be testing new ad variations) then AdWords rewards (improved return on investment) will be yours!

Normal service will resume tomorrow.

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Links

Realtime PPC |  AdWords Help |  Product Search Listings

Originally published on the Contextured PPC Management Blog

A lot of people often ask “Does being on AdWords help with my organic listings?” and the quick answer is “no”. But the long answer is that if you know how to use Google AdWords cleverly then you can indeed help your organic listings.

Here are 5 tips on using Google AdWords to improve your organic listings:

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7 uncommon English words and beekeeper.

ouabaio – a poison producing african tree

epopee – an epic poem

autoecious – a boring fungus

frillless – having no frills

effervescence – the process of bubbling

knickknack – miscellaneous item

pneumonoultramicroscopicsilicovolcanoconiosis – long word

beekeeper

Beekeeper and effervescence both contain the letter “e” 5 times. ethylenediaminetetraacetate is a chemical compound spelt with lots of e’s

Top SEO SEM Services

Web marketing essentially aims to enhance your website so that it does a better job of delivering your message to consumers, but also achieves high visibility on the world wide web across leading search engines such as Google, Yahoo, and Bing. Nowadays there are a number web marketing companies which all have there own unique strengths and weakness when it comes to SEO or SEM software, and in some cases a combination of both.

Before choosing a web marketing company to manage your internet marketing you should first outline your goals, for example it could be to increase your brand awareness. Secondly you should compare and contrast a number of web marketing companies features and pricing, to asses which company is best poised to meet your business goals.

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0For a highly keyword orientated strategy Word Stream offers a number of services based around their specialist keyword tools. They offer Google AdWords management where by from their platform you can generate, identify, group and implement keywords to trigger your PPC advertisements and also place in your PPC ad text.

Hub Spot focuses on search engine optimization. Their SEO software incorporates a number of services aimed at pushing your website up search engine results pages. Their services include; link building, social network marketing, website optimization, and landing page creation.

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Contextured software will manage and fulfill both SEO and SEM activities online. From their SEO platform you are able to carry out website optimization for every page of your website, manage inbound links, view page rank, and generate and select keywords which will improve your websites visibility across search engines. From their SEM platform your able to manage, both your Google ad words and Yahoo search marketing accounts, generating and applying keywords to trigger your PPC ads.

There is a lot to consider when it comes to selecting a web marketing company. However once you have outlined your business goals, compared and contrasted service offerings and their prices, you will be in the best possible position to make an informed decision. Try Contextured today on a two week free trial.

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Find New Keywords With Google Tools

How to use the Google Search-based Keyword Tool to find new keywords

Finding keywords is a time consuming process. Researching the many different options, selecting the best keywords that will draw in the right audience, and implementing those keywords into your SEO and SEM strategies can very quickly eat into your precious time. Therefore reducing the amount of time spent on the primary focus of your business.

I’m sure if you run your own enterprise you know the pressures of having to assume the role of, principal employee, marketer, logistics manager, accountant and more! Once you ad online marketing to the mix you begin to find you have little time for your core business activities. Even if you’re carrying out online marketing for a purely web based business, there is no doubt that a hefty chunk of your time could be eaten up keeping abreast of the most effective online marketing strategies.

Keyword research and implementation is just one of the essentials of online marketing, and I’m sure anyone who has attempted to undertake this task will attest to the fact that it’s time consuming. The reality is that finding, implementing and analysing keywords could be a full-time job all of it’s own! Search engine giant Google provides tools that allow the user to find keywords and carry out research on the keywords usage. Google offers several options for keyword research, and each one has it own unique strengths and advantages depending upon what it is you intend to apply the keywords to.

Google offers the useful AdWords tool. This handy tool will assist users in the research of the most commonly searched for words, which can then be used in your AdWord campaign. With this tool you can ensure that you are targeting competitive keywords and keyword phrases which will give you the best results when promoting your website through PPC advertisements.

Another smart feature of the Google keyword tool is allowing users to run searches on specific keywords providing accurate feedback from Google’s research into search queries. This tool provides users with the ability to see precisely what words and phrases consumers have been using to conduct their online searches. This is a useful tool when it comes to viewing the keyword phrases and word combination’s that people most commonly type in search engines. This can also help if you are looking for niche areas of the market to target.

Finally, you might want to use the Google keyword research tool to match your web pages with ad and search share. This useful tool can help you to carry out both SEO and SEM improvements for your website and your (PPC) pay per click ads. I highly recommend investigating these options and starting to make use of these tools if you are serious about creating an online presence.

Creative Landing Page Ads – Ensuring Your Ad Creative is Relevant to the Landing Page

Focus on your landing page when building new ad groups to keep them relevant

If your website has landing pages that you want customers to visit, then Pay Per Click (PPC) advertising is a great way to deliver results. PPC advertising is an excellent way to build up the number of incoming customers, drawing in a targeted audience of potential buyers. To ensure you are attracting qualified buyers to your website, it is essential to ensure there is a strong link between the content on your landing page and the content of the ads. This is relevancy and it is greatly rewarded by Search Engines and Advertising Networks.

Relevancy is vital when carrying out both search engine optimisation (SEO) or search engine marketing (SEM) activitiy. The reason it is so important, is because all listings in search engines are placed by computerised algorithms. That includes PPC ads that will appear beside search engine results. If you’re conducting a PPC campaign, then the relevancy of the advertisements will dictate their placement in search engine results and cost.

If you keep in mind the most relevant keywords and key phrases used on the landing page whilst writing your ads, then you can be confident the advertisements you write will attract an audience of eager buyers. If you’re struggling to get started, then you might like to use a tool that will help you to generate quality ads based upon the content of your landing page. The Contextured ad generation tool works well and can save you a lot of time and effort when writing creative ads that tie in closely to the content on your landing page.

The same principles that you implement when structuring the landing page can be carried over and adopted when it comes to creating your PPC ads. Your goal is to drive highly targeted traffic to your website so that you get a steady number of sales at the lowest cost. Using PPC ads can be expensive, therefore you want to ensure you get a steady stream of eager buyers reaching your site, not a bunch of ‘tyre kickers’ who will bounce from your site to another without purchasing anything.

To maximise your PPC success write relevant advertisements that clearly target the audience and match the landing pages they lead to.