The latest trends and best practices to improve on-line conversion and get the greatest return on investment

Red Eye- Mark Patron CEO

Why is conversion so important?
Google does most efficient job of generating leads and driving traffic what do you do to maximize this traffic?
Average conversion rates on good day are between 2-3% which is poor
Money on search marketing in most cases could much more well spent by increasing conversions

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Best practices in marketing analytics

Rusty Waner – vice president, Product marketing & strategy

-It’s all about delivering value to your consumer and getting right message to them at the right time

-Build an enterprise view of the customers information
-Have multiple views of information, with consistency across all, one in depth integrated database isn’t always needed

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Keynote speak: Optimizing your digital marketing mix

Dave Chaffery – Insight director, Smart insight

BBC documentary on Internet 2010 is one to watch

Web marketing overview:
-90% searches done in the UK are done using Google

-Reaching out to bloggers could prove very effective for your business

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State of the U.K. Industry Discussion Panel

Co-Moderators:

• Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ
• Helen Alexander, Chairman, Incisive Media, Sr Advisor, Bain Captial and President, the CBI

Speakers:

• Kirsten Mangers, Founder and Chief Executive Officer, WebVisible, Inc.
  Bill Staples, Director of Search, GroupM UK
  Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
  Edward (Teddie) Cowell, SEO Director, Guava

- There was an 11% rise in companies spending over £11000 or more per year on search marketing

- 15% of companies spent over half a million a year on paid search

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SES – Adwords Tips – if it’s not helping it’s hurting

Introduction by:

• Judith Lewis, Search Director, i-level

Speaker:

• Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

The two AdWords campaign settings ‘accelerated’ and ’standard’ – Generally research shows accelerated is better

Good ad-texts requires – Good imperative verb, call to action, benefit one or more

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SEO: Where to Next? and Web PR

Moderator:

• Dixon Jones, Managing Director, Receptional LTD

Speakers:

• Lisa Myers, CEO, Verve Search
  Maile Ohye, Senior Developer Programs Engineer, Google
  Dan Cohen, Global SEO Lead MSN, Microsoft
  Julian Sambles, Head of Audience Development, Telegraph

Website critique tip

Add a couple of latest blog snippets on homepage to satisfy customer fear and show we know what where talking about.
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Contextured has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo founder Michael Birch as a winner of a Smarta.com – Smarta 100.
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A lot of people often ask “Does being on AdWords help with my organic listings?” and the quick answer is “no”. But the long answer is that if you know how to use Google AdWords cleverly then you can indeed help your organic listings.

Here are 5 tips on using Google AdWords to improve your organic listings:

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Save yourself one keystroke every time you need to type Google in an address bar by dropping the second “o”. Try it – type gogle.com, gogle.com/adwords or gogle.com/reader they all work.

It won’t save you as much time as having your PPC Ad Variations written for you (signup today if that’s what you need), but its a start.

Links:

AdWords Help Product Search Listings Ad Writer

British shoppers spent more online than ever before in the run-up to Christmas. The snappily titled IMRG Capgemini e-Retail Sales Index shows that UK shoppers spent £5.46 billion online in December —the equivalent of £88.93 for every person in the UK.

This is a 17% increase on December 2008. Recession, what recession?

“2010 looks set to produce another year of strong results for e-retail, with demand expected to remain high as consumers habitually look online for best buys, and a pipeline of significant improvements emerge, including wider product range availability, even better websites and a greater choice of convenient and more reliable delivery options,”

James Roper the chief exec of IMRG.

If your online sales didn’t grow by at least 17% last year you need to be asking yourself why? What should you be doing today to ensure that your growth in 2010 is as strong as the wider market if not significantly higher?

Look at your AdWords account and ask if your click through rate could be improved by 17%?  Could you improve your conversion rate by 17%? Would a 17% increase in daily budget bring a 17% increase in sales?

How many extra customers would you find by listing your products in Google product search?

Contextured can help you improve your web marketing and so increase your online sales. Start a free trial today and see how long it takes to lock-in 17% gains. http://www.blogcatalog.com/directory/technology/internet/seo