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Contextured Ltd launches AdTime, the first real-time search marketing tool offering instantaneous pay-per-click (PPC) traffic information, analysis and execution packaged with automated AdWords support.
London, UK. 27 July 2010 – Contextured Limited, a UK-based technology start-up, announced today the launch of an innovative software service called AdTime, which offers real-time pay-per-click campaign management on Google and other search engines.
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SearchEngineLand is reporting that Google Product Search is now the top price comparison shopping engine; So are your products listed in Google Product Search?
Using Contextured makes it easy to get your products in front of those ~19 million Google shoppers. Contextured works with your existing website to find, extract and format your products ready for export to Google Product. All you have to do is check the product details and click “publish”.
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The latest trends and best practices to improve on-line conversion and get the greatest return on investment
Red Eye- Mark Patron CEO
Why is conversion so important?
Google does most efficient job of generating leads and driving traffic what do you do to maximize this traffic?
Average conversion rates on good day are between 2-3% which is poor
Money on search marketing in most cases could much more well spent by increasing conversions
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Best practices in marketing analytics
Rusty Waner – vice president, Product marketing & strategy
-It’s all about delivering value to your consumer and getting right message to them at the right time
-Build an enterprise view of the customers information
-Have multiple views of information, with consistency across all, one in depth integrated database isn’t always needed
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State of the U.K. Industry Discussion Panel
Co-Moderators:
- Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ
- Helen Alexander, Chairman, Incisive Media, Sr Advisor, Bain Captial and President, the CBI
Speakers:
- Kirsten Mangers, Founder and Chief Executive Officer, WebVisible, Inc.
Bill Staples, Director of Search, GroupM UK
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
Edward (Teddie) Cowell, SEO Director, Guava
- There was an 11% rise in companies spending over £11000 or more per year on search marketing
- 15% of companies spent over half a million a year on paid search
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SES – Adwords Tips – if it’s not helping it’s hurting
Introduction by:
Speaker:
- Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
The two AdWords campaign settings ‘accelerated’ and ‘standard’ – Generally research shows accelerated is better
Good ad-texts requires – Good imperative verb, call to action, benefit one or more
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SEO: Where to Next? and Web PR
Moderator:
Speakers:
Website critique tip
Add a couple of latest blog snippets on homepage to satisfy customer fear and show we know what where talking about.
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A lot of people often ask “Does being on AdWords help with my organic listings?” and the quick answer is “no”. But the long answer is that if you know how to use Google AdWords cleverly then you can indeed help your organic listings.
Here are 5 tips on using Google AdWords to improve your organic listings:
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| If you have a story you want to tell us, thoughts on the blog you would like to share you can email us at info@contextured.com. We would love to hear from you! |
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