I was registering a new account on AdWords today and the process went a little haywire. I was invited to click a link on an adwords invitation email which began the process.
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SES – Adwords Tips – if it’s not helping it’s hurting

Introduction by:

• Judith Lewis, Search Director, i-level

Speaker:

• Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

The two AdWords campaign settings ‘accelerated’ and ’standard’ – Generally research shows accelerated is better

Good ad-texts requires – Good imperative verb, call to action, benefit one or more

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A lot of people often ask “Does being on AdWords help with my organic listings?” and the quick answer is “no”. But the long answer is that if you know how to use Google AdWords cleverly then you can indeed help your organic listings.

Here are 5 tips on using Google AdWords to improve your organic listings:

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Matt Cutts is the face of the Google search index and their efforts to combat spam. He recently posted a State of the Index presentation. It’s an interesting read for the Geekier amongst you. Of all 32 slides, page 15 should be of interest to web merchants.

If you have used the new “Labs > Site Performance” section of Google Webmaster Tools and been frustrated with the results, you will find the WebPageTest a veritable delight!
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Top SEO SEM Services

Web marketing essentially aims to enhance your website so that it does a better job of delivering your message to consumers, but also achieves high visibility on the world wide web across leading search engines such as Google, Yahoo, and Bing. Nowadays there are a number web marketing companies which all have there own unique strengths and weakness when it comes to SEO or SEM software, and in some cases a combination of both.

Before choosing a web marketing company to manage your internet marketing you should first outline your goals, for example it could be to increase your brand awareness. Secondly you should compare and contrast a number of web marketing companies features and pricing, to asses which company is best poised to meet your business goals.

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0For a highly keyword orientated strategy Word Stream offers a number of services based around their specialist keyword tools. They offer Google AdWords management where by from their platform you can generate, identify, group and implement keywords to trigger your PPC advertisements and also place in your PPC ad text.

Hub Spot focuses on search engine optimization. Their SEO software incorporates a number of services aimed at pushing your website up search engine results pages. Their services include; link building, social network marketing, website optimization, and landing page creation.

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Contextured software will manage and fulfill both SEO and SEM activities online. From their SEO platform you are able to carry out website optimization for every page of your website, manage inbound links, view page rank, and generate and select keywords which will improve your websites visibility across search engines. From their SEM platform your able to manage, both your Google ad words and Yahoo search marketing accounts, generating and applying keywords to trigger your PPC ads.

There is a lot to consider when it comes to selecting a web marketing company. However once you have outlined your business goals, compared and contrasted service offerings and their prices, you will be in the best possible position to make an informed decision. Try Contextured today on a two week free trial.

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Find New Keywords With Google Tools

How to use the Google Search-based Keyword Tool to find new keywords

Finding keywords is a time consuming process. Researching the many different options, selecting the best keywords that will draw in the right audience, and implementing those keywords into your SEO and SEM strategies can very quickly eat into your precious time. Therefore reducing the amount of time spent on the primary focus of your business.

I’m sure if you run your own enterprise you know the pressures of having to assume the role of, principal employee, marketer, logistics manager, accountant and more! Once you ad online marketing to the mix you begin to find you have little time for your core business activities. Even if you’re carrying out online marketing for a purely web based business, there is no doubt that a hefty chunk of your time could be eaten up keeping abreast of the most effective online marketing strategies.

Keyword research and implementation is just one of the essentials of online marketing, and I’m sure anyone who has attempted to undertake this task will attest to the fact that it’s time consuming. The reality is that finding, implementing and analysing keywords could be a full-time job all of it’s own! Search engine giant Google provides tools that allow the user to find keywords and carry out research on the keywords usage. Google offers several options for keyword research, and each one has it own unique strengths and advantages depending upon what it is you intend to apply the keywords to.

Google offers the useful AdWords tool. This handy tool will assist users in the research of the most commonly searched for words, which can then be used in your AdWord campaign. With this tool you can ensure that you are targeting competitive keywords and keyword phrases which will give you the best results when promoting your website through PPC advertisements.

Another smart feature of the Google keyword tool is allowing users to run searches on specific keywords providing accurate feedback from Google’s research into search queries. This tool provides users with the ability to see precisely what words and phrases consumers have been using to conduct their online searches. This is a useful tool when it comes to viewing the keyword phrases and word combination’s that people most commonly type in search engines. This can also help if you are looking for niche areas of the market to target.

Finally, you might want to use the Google keyword research tool to match your web pages with ad and search share. This useful tool can help you to carry out both SEO and SEM improvements for your website and your (PPC) pay per click ads. I highly recommend investigating these options and starting to make use of these tools if you are serious about creating an online presence.

It is with great pride and delight that I can announce the debut of the new Contextured user interface! This version sees a return to our core values of relevance and simplicity.  We found (indeed you told us) that the interface had become somewhat complex as we had continued to add features over the last three months. Well we have simplified from 15 menus(!) down to six without losing any functionality in the process.

The key to both SEO and SEM is relevancy and so the new user interface starts with your site; your webpages and lets you work from there. Working with ads and keywords in the context of the page they will be delivering traffic is important from a quality score perspective.

We have always ranked your pages across all of the major search engines to track your oragnic keyword performance. The new user interface lets you quickly see how each of your pages ranks and the SEO tips are there to help you improve each and every page. Another new feature is the social media tracker to help you monitor which of your pages are generating buzz!

Over the next week or two we will update all of the help pages to reflect the changes. If you find any bugs or would like to add any comments, please use the new feedback system that we have integrated. Its the small blue tab in the left hand-corner. Clicking it will open a feedback area where you can vote on the suggestions of others and also contribute your own.

We think with this release we are clearly demonstrating our commitment to providing business owners with answers, not questions with our simple and profitable web marketing platform.

Join today from as little as $149 per month.

Carrying out traffic analysis can help you understand a good deal about your website visitors. You’ll be able to see what content attracts the most attention, which PPC ads are generating the most visitors and where your visitors are located. Geo-targeting is simply focusing on this last element. Instead of focusing on bringing in visitors from all over the web, you can focus on driving more visitors from one particular geographic location.

I would suggest that you consider implementing strategies for geo-targeting if you are promoting a service that is bound to one geographic location. While selling information products could mean you have the ability to promote to people across the globe, if you’re a mechanic in Manchester in the UK, then you don’t want to be driving masses of traffic from Manchester in the US!

There are many examples of geo-targeting, but the essential focus is that you are aiming to promote your business online to a target audience based upon location as well as interest in the product. This could mean incorporating an offline promotional element into your online marketing mix, or it could mean developing online strategies to market to people in your area.

Traffic analysis allows you to track who is visiting your site and where they are coming from. This means you could look at creating an online marketing campaign and PPC ads that mention a specific location in order to boost visitors that are specifically looking for goods and services in your area.

By carrying out traffic analysis once you have created a campaign that is targeting one particular geographic location, you can assess whether it is achieving the results you desire. In other words, you could track the location of your visitors, in order to ensure that you are reaching prospects in your vicinity.

Geo-targeting is a useful way of narrowing your focus on the most appropriate target market. Attracting a ton of traffic to your site will be an expensive waste of time if the visitors you receive will have little or no use for your products or services. However, it could be very lucrative if you drive a smaller number of geo-targeted visitors and achieve a significantly higher conversion rate.

Contextured includes several geo-targeting features. It will help identify regions to geo-target, clone campaigns with geo-targeting rules enabled and track geo-conversions across both SEO and SEM. If you’re looking to improve your PPC return on investment through geo-targeting or other optimizations, Contextured is the simple and profitable web marketing solution. Join today to improve your adwords performance.

Following in-depth consultation and review with our beta-test users we are pleased to announce details of our pricing packages.

The costs are designed to fairly reflect the charges we incur from Google in managing and optimizing your search marketing campaigns. Everytime we optimize a keyword bid, or add a new ad variation we are charged by Google. So the more work we do for you, the more it costs us. We have tried to set our price to balance these charges accordingly.

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GAP stands for Google Adwords Professional and you can earn it by passing the GAP exam. The purpose of the exam is twofold. On one hand it should encourage Adwords users to learn and then use as much as possible from the possibilities of Adwords. On the other hand it certifies to clients that the person who has passed this exam knows the intricacies of Google Adwords.

In order to prepare for the exam, Google created an extensive learning material which you can access through their Adwords Learning Center. It offers lessons that cover all aspects of Adwords. It starts with the basics, like how to set up an account, how to start a campaign and later elaborates on more sophisticated topics, such as campaign optimization or Adwords integration with Google Analytics.

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