If you’re a UK (or Canada) AdWords customer you can make use of a new keyword targeting option called modified broad match. Here is the Inside AdWords post announcing the feature.

This type of targeting has more control than broad match and greater reach than phrase match. Take a look at this picture to understand where it sits in the match types.

(click to see full size)

So how should you use the broad match modifier in your campaigns and how does Contextured AdTime help?

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There are several features in development that paid subscribers have early access to, that are not yet available in the demo account. I wanted to briefly explain the purpose of these new features so that beta users could understand them clearly.

Figure 1. Beta features available in Contextured AdTime

Firstly, the name menu title “Pages” is not the intended name we plan to launch with.  At the moment it’s a place holder, but we hoped you would understand that it relates to your website pages.

The functionality here is designed for online merchants, e-commerce stores and people selling products.  It is designed to let you see all of your products that Contextured has identified from your website.

In this section you should see all of your products from your existing website.  Currently there are no category pages shown, just individual product pages.  The point of us extracting your products is so that we have structured information such as name, description and price.

This structured information is very useful for search engines  to understand your page and help shoppers find your products. It is also very useful to Contextured AdTime so that we can give the search engines a helping hand, in bringing visitors to your shop.

Bringing visitors into product pages is often termed “deep-linking” and can play part in a cost effective pay per click strategy.  Please give these beta features a try and let us know what you think.

It’s very easy to create a new campaign with Contextured AdTime.

Figure 1. Creating a new PPC advertising campaign

So whats special about this? Well Contextured will automatically expand your ads and keywords into the optimal ad grouping and keyword match types. So if you write two ads and two keywords, this could result in two ad groups, each containing three keywords (broad, exact and phrase match) and two ads – so four ads and six keywords in total.

Good search marketers with a lot of time know how to best structure a ppc account like this. But we assume you’ve got better things to do with your time so the Contextured algorithm will do it for you. You can of course override these settings should you wish to.

Contextured AdTime is available now.

During the beta testing a lot of customers told us they wanted to try realtime on some but not all of their AdWords Campaigns.  So now in settings you can control at the ad group level, how real-time should be applied.

Figure 1. Control which ad groups have realtime enabled

This granular level of control allows you to easily test the value of Contextured AdTime during your trial period. You can increase the realtime coverage to all of your campaigns over time or immediately.

If you have any feedback or suggestions please email info at contextured dot com as your opinions are important to us.

Sadly not all visitors will convert into paying customers so it’s important to understand where they come from when trying to understand your online business.

Figure 1. Realtime traffic – visitors by source

With Contextured AdTime you can see in realtime how many people are on your website, and importantly how they got there.  This is the first step to being able to increase the visitor numbers from each channel.

Contextured Ltd launches AdTime, the first real-time search marketing tool offering instantaneous pay-per-click (PPC) traffic information, analysis and execution packaged with automated AdWords support.

London, UK. 27 July 2010 – Contextured Limited, a UK-based technology start-up, announced today the launch of an innovative software service called AdTime, which offers real-time pay-per-click campaign management on Google and other search engines.

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With real-time ppc information at your disposal you can see exactly which search terms have triggered your ads. No more waiting 24 hours for adwords keyword reports, act immediately on the search terms your visitors are using.

Figure 1. Expanding a search keyword in Contextured AdTime

If you decide a search term is relevant you can quickly expand your ad group or even write a new more specific ad for the term.

If you want to monitor a particular traffic type, simply click the filter button and pick the traffic you are interested in managing.

Figure 1. Filtering realtime traffic within Contextured AdTime

This can be useful in many ways, for example when you want to expand your pay per click campaigns based on organic search terms or to follow visitors as they navigate internally through your site.

To start using Contextured AdTime on your website please click here.

I was registering a new account on AdWords today and the process went a little haywire. I was invited to click a link on an adwords invitation email which began the process.
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SES – Adwords Tips – if it’s not helping it’s hurting

Introduction by:

• Judith Lewis, Search Director, i-level

Speaker:

• Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

The two AdWords campaign settings ‘accelerated’ and ‘standard’ – Generally research shows accelerated is better

Good ad-texts requires – Good imperative verb, call to action, benefit one or more

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