Save yourself one keystroke every time you need to type Google in an address bar by dropping the second “o”. Try it – type gogle.com, gogle.com/adwords or gogle.com/reader they all work.

It won’t save you as much time as having your PPC Ad Variations written for you (signup today if that’s what you need), but its a start.

Links:

AdWords Help Product Search Listings Ad Writer

Matt Cutts is the face of the Google search index and their efforts to combat spam. He recently posted a State of the Index presentation. It’s an interesting read for the Geekier amongst you. Of all 32 slides, page 15 should be of interest to web merchants.

If you have used the new “Labs > Site Performance” section of Google Webmaster Tools and been frustrated with the results, you will find the WebPageTest a veritable delight!
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British shoppers spent more online than ever before in the run-up to Christmas. The snappily titled IMRG Capgemini e-Retail Sales Index shows that UK shoppers spent £5.46 billion online in December —the equivalent of £88.93 for every person in the UK.

This is a 17% increase on December 2008. Recession, what recession?

“2010 looks set to produce another year of strong results for e-retail, with demand expected to remain high as consumers habitually look online for best buys, and a pipeline of significant improvements emerge, including wider product range availability, even better websites and a greater choice of convenient and more reliable delivery options,”

James Roper the chief exec of IMRG.

If your online sales didn’t grow by at least 17% last year you need to be asking yourself why? What should you be doing today to ensure that your growth in 2010 is as strong as the wider market if not significantly higher?

Look at your AdWords account and ask if your click through rate could be improved by 17%?  Could you improve your conversion rate by 17%? Would a 17% increase in daily budget bring a 17% increase in sales?

How many extra customers would you find by listing your products in Google product search?

Contextured can help you improve your web marketing and so increase your online sales. Start a free trial today and see how long it takes to lock-in 17% gains. http://www.blogcatalog.com/directory/technology/internet/seo

If you’ve ever worried that the money you spend on pay per click is being wasted then don’t feel alone. When you see the clicks coming in but the sales needle doesn’t move, it’s easy to start worrying about your return on investment. The truth is that it is all too easy to waste money with online advertising.

Everything you do is a potential minefield from the ads you write, the keywords you select, right down to the way you structure your account. Any little mistake or deviation from the “perfect” setup can end up wasting your budget.

So if you are about to create an advertising campaign what should you do to minimize wastage? Try following these simple steps:

1. Always separate search and content campaigns
2. Always have multiple ads per ad group
3. Never have too many keywords per ad group
4. Always set negative keywords
5. Start small and grow

If you already have campaigns running that break all of the above rules, it’s probably worth starting again with fresh campaigns. Click through rate has a massive impact on Quality Score and if you’ve already got a really bad long-term CTR on a campaign or ad group it may be irredeemable.

If you find you need a bit of AdWords Help you may want to consider registering for Contextured.  — Currently available on a Free Trial for new users!— Contextured will help you get the most out of your online advertising budget.

If you have ever searched online for anything, from specific products down to entertainment information, then either consciously or subconsciously you will have done so using several keywords or keyword phrases. If it was a topic you didn’t know a lot about the chances are that you refined your search more and more as you went along to achieve more targeted and relevant results. So why am I mentioning this? Well because the reality is that you get better search results when the keyword or keyword phrases you type in Google are more accurate, and it is the same with Search Engine Optimisation (SEO).

SEO relevancy refers to the use of relevant keywords in page titles, domain names, headers, content and links. If you wish to achieve a high ranking for a targeted keyword or keyword phrase that you know your target audience are going to search with in Google, then it’s important to place these keywords prominently across your website in all the key locations. That means you need to have them carefully included in critical positions and in a natural manner throughout your website.

Once you have done this, you’ll find that the search engines will recognise your site and are able to accuraetly index  you, ranking your site appropriately based upon the keywords placed in the page title, domain name, headers and content. Both website owners and users of search engines come away from the search experience ‘satisfied’ because the consumer found what they were looking for in the search results quickly, and website owners gets more quality hits from genuinely interested visitors.

I think that if you are serious about creating an all rounded relevant online presence meeting consumer needs, refining your keyword selection, and driving more targeted visitors,  the next step you need to undertake is to ensure that relevancy is the backbone to your Pay Per Click (PPC) ad campaigns. Just like SEO, your PPC ads should be created with the goal of placing your company more prominently in the search engines (such as in the side bar ads on Google) and in return should drive more visitors or traffic to your web page.

I believe that relevancy should be applied with care and consideration, both for on-site SEO and in PPC campaigns. If you haven’t considered relevancy when carrying out SEO for your web pages and creating your PPC ad campaigns, then you could be missing out on a large volume of qualified traffic and the profits that such traffic has the potential to yield.

Free Link Love - 4 Point Strategy to Boost Your Sites Back Links

Link building Strategy for Beginners. How to find free link building opportunities….

Creating a large number of back links to your site is one way in which you can help to propel your website up the search engine rankings.  The greater the number of links you have the better. In order to really profit from the linking process, your best bet is to set-up links that originate in anchor text, ideally from external higly relevant and quality sites, as that will help to improve the relevancy and exposure of  your site for the targeted keyword phrases.
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7 uncommon English words and beekeeper.

ouabaio – a poison producing african tree

epopee – an epic poem

autoecious – a boring fungus

frillless – having no frills

effervescence – the process of bubbling

knickknack – miscellaneous item

pneumonoultramicroscopicsilicovolcanoconiosis – long word

beekeeper

Beekeeper and effervescence both contain the letter “e” 5 times. ethylenediaminetetraacetate is a chemical compound spelt with lots of e’s

Contextured now supports PayPal on all package prices. You asked for it and so we have added it. In hindsight we probably should have added PayPal first and credit cards second but now you have the option of either.

You can now pay with any of the following card types:

Mastercard, Visa, American Express, Maestro, Swicth,Visa Debit, Discovery and of now PayPal.
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Top SEO SEM Services

Web marketing essentially aims to enhance your website so that it does a better job of delivering your message to consumers, but also achieves high visibility on the world wide web across leading search engines such as Google, Yahoo, and Bing. Nowadays there are a number web marketing companies which all have there own unique strengths and weakness when it comes to SEO or SEM software, and in some cases a combination of both.

Before choosing a web marketing company to manage your internet marketing you should first outline your goals, for example it could be to increase your brand awareness. Secondly you should compare and contrast a number of web marketing companies features and pricing, to asses which company is best poised to meet your business goals.

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0For a highly keyword orientated strategy Word Stream offers a number of services based around their specialist keyword tools. They offer Google AdWords management where by from their platform you can generate, identify, group and implement keywords to trigger your PPC advertisements and also place in your PPC ad text.

Hub Spot focuses on search engine optimization. Their SEO software incorporates a number of services aimed at pushing your website up search engine results pages. Their services include; link building, social network marketing, website optimization, and landing page creation.

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Contextured software will manage and fulfill both SEO and SEM activities online. From their SEO platform you are able to carry out website optimization for every page of your website, manage inbound links, view page rank, and generate and select keywords which will improve your websites visibility across search engines. From their SEM platform your able to manage, both your Google ad words and Yahoo search marketing accounts, generating and applying keywords to trigger your PPC ads.

There is a lot to consider when it comes to selecting a web marketing company. However once you have outlined your business goals, compared and contrasted service offerings and their prices, you will be in the best possible position to make an informed decision. Try Contextured today on a two week free trial.

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As traditional advertising fails to deliver for Estate Agents, where do they turn to get results?

With positive predictions and signs of “building momentum” within the housing market it has boosted the confidence of would-be buyers. Housing stocks look attractive and could restore returns in the long term. Once again the property market is looking a somewhat lucrative investment and the number or prospective buyers on the market is increasing. Estate agents and property services must now race to position themselves in the best possible way to profit from the upturn in sentiment. For consumers who are actively seeking to buy or lease property, they now have more choice and options available to them, as the previous drop in house prices and property sales left companies within the property market no choice but to offer cheaper rates and greater promotions to entice new business.

Property services and estate agents now have to work harder to secure sales and do so at a reduced rate to make up for the poor return in slimmer times. Estate agents have always been a hungry bunch, but with their new appetite to battle it out to give consumers the best deal and attract business, consumers will have much to consider. As a result consumers are taking more time and putting more effort into their search ethic, to ensure they are getting the best possible deal.

This has seen an influx of consumers taking to the Internet to consider all the property services available to them, and seek out the best possible deal. The reason that the internet is being increasingly used by consumers as a search tool for property related services is becauseit allows them to enter their specific requirements and quickly be presented with relevant results.

‘With 85% of all property inquiries now being done through the internet, magazine advertising is a thing of the past’

(www.courtenay.co.uk 2009)

Advertising in the shop window, local magazines, newspapers, and the familiar;  “For sale” board, are no longer enough to ensure maximum exposure and secure that final sale. Therefore as competition stiffens, and promotions increase to attract the growing number of prospect buyers, estate agents are having to become more creative and use additional means to ensure that, it is their company, and their properties, which the consumer comes into contact with first. The medium which is being recognized by many as the key to achieving optimal results in this highly publicized housing market, is online marketing.

The first reason estate agents are turning to online marketing to get results, is in order to meet consumers were they are. As around 85% of consumers begin their search for property online, it is in the best interest of property companies to put their business in the field of vision of consumers searching online, for property related services. This should be done by getting their website with its service and product offerings, available and easily accessible on the web. Through having an effective online presence, estate agents are benefiting from increased brand awareness as more consumers visit their web pages therefore receiving more queries and phone calls.

Another important reason why estate agents are seeing online marketing as the best means to achieve results, relates to the cost effectiveness of online marketing techniques and technologies. For example search engine marketing (SEM) is an online marketing technique with huge cost benefits. Search engine marketing uses pay-per-click (PPC) advertising to grow business and increase the consumers awareness of the promoted products and services instantly. A key cost benefit of PPC advertising relates to the high return on investment ratio, especially applicable within the property industry, as with one sale alone estate agents could finance an entire years worth of PPC advertisements, which in turn could generate hundreds of sales per month. Another key benefit of PPC advertising is that it allows for easy measurement of  ROI, as you only pay when your ad is clicked-on by a consumer.

For estate agents who are serious about getting their services seen amongst all the competition online, their aim should be to get their website listed on the 1st page of search engine results. In order to achieve this estate agents should adopt search engine optimization(SEO ). It consists of website optimization, basically optimizing your website so that it is search engine friendly (easier for search engine bots and spiders to crawl your website, understanding and indexing your sites content accurately). An integrated and comprehensive search engine optimization policy put in place, will put estate agents in poll position when it comes to getting their website listed on the 1st page of results across the major search engine networks, such as; Google, Yahoo,and MSN for property related search terms.

There are no instant and simple solutions to increase the number of customers and inquires you receive, however in this somewhat uncertain financial climate it is in the best interest of estate agents, and similarly property services to employ the best possible online marketing technologies to reach the maximum number prospect buyers and secure valuable business.