If you’re a UK (or Canada) AdWords customer you can make use of a new keyword targeting option called modified broad match. Here is the Inside AdWords post announcing the feature.

This type of targeting has more control than broad match and greater reach than phrase match. Take a look at this picture to understand where it sits in the match types.

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So how should you use the broad match modifier in your campaigns and how does Contextured AdTime help?

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Top SEO SEM Services

Web marketing essentially aims to enhance your website so that it does a better job of delivering your message to consumers, but also achieves high visibility on the world wide web across leading search engines such as Google, Yahoo, and Bing. Nowadays there are a number web marketing companies which all have there own unique strengths and weakness when it comes to SEO or SEM software, and in some cases a combination of both.

Before choosing a web marketing company to manage your internet marketing you should first outline your goals, for example it could be to increase your brand awareness. Secondly you should compare and contrast a number of web marketing companies features and pricing, to asses which company is best poised to meet your business goals.

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0For a highly keyword orientated strategy Word Stream offers a number of services based around their specialist keyword tools. They offer Google AdWords management where by from their platform you can generate, identify, group and implement keywords to trigger your PPC advertisements and also place in your PPC ad text.

Hub Spot focuses on search engine optimization. Their SEO software incorporates a number of services aimed at pushing your website up search engine results pages. Their services include; link building, social network marketing, website optimization, and landing page creation.

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Contextured software will manage and fulfill both SEO and SEM activities online. From their SEO platform you are able to carry out website optimization for every page of your website, manage inbound links, view page rank, and generate and select keywords which will improve your websites visibility across search engines. From their SEM platform your able to manage, both your Google ad words and Yahoo search marketing accounts, generating and applying keywords to trigger your PPC ads.

There is a lot to consider when it comes to selecting a web marketing company. However once you have outlined your business goals, compared and contrasted service offerings and their prices, you will be in the best possible position to make an informed decision. Try Contextured today on a two week free trial.

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It is with great pride and delight that I can announce the debut of the new Contextured user interface! This version sees a return to our core values of relevance and simplicity.  We found (indeed you told us) that the interface had become somewhat complex as we had continued to add features over the last three months. Well we have simplified from 15 menus(!) down to six without losing any functionality in the process.

The key to both SEO and SEM is relevancy and so the new user interface starts with your site; your webpages and lets you work from there. Working with ads and keywords in the context of the page they will be delivering traffic is important from a quality score perspective.

We have always ranked your pages across all of the major search engines to track your oragnic keyword performance. The new user interface lets you quickly see how each of your pages ranks and the SEO tips are there to help you improve each and every page. Another new feature is the social media tracker to help you monitor which of your pages are generating buzz!

Over the next week or two we will update all of the help pages to reflect the changes. If you find any bugs or would like to add any comments, please use the new feedback system that we have integrated. Its the small blue tab in the left hand-corner. Clicking it will open a feedback area where you can vote on the suggestions of others and also contribute your own.

We think with this release we are clearly demonstrating our commitment to providing business owners with answers, not questions with our simple and profitable web marketing platform.

Join today from as little as $149 per month.