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I was registering a new account on AdWords today and the process went a little haywire. I was invited to click a link on an adwords invitation email which began the process.
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The latest trends and best practices to improve on-line conversion and get the greatest return on investment
Red Eye- Mark Patron CEO
Why is conversion so important?
Google does most efficient job of generating leads and driving traffic what do you do to maximize this traffic?
Average conversion rates on good day are between 2-3% which is poor
Money on search marketing in most cases could much more well spent by increasing conversions
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Best practices in marketing analytics
Rusty Waner – vice president, Product marketing & strategy
-It’s all about delivering value to your consumer and getting right message to them at the right time
-Build an enterprise view of the customers information
-Have multiple views of information, with consistency across all, one in depth integrated database isn’t always needed
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If you add words to AdWords (frequently adding new keywords from any source such as your server logs or the search query reports is good to find new opportunities) and re-word your ad words (always be testing new ad variations) then AdWords rewards (improved return on investment) will be yours!
Normal service will resume tomorrow.
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Links
Realtime PPC | AdWords Help | Product Search Listings
Originally published on the Contextured PPC Management Blog
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One of our Google AdWords accounts just offered a new beta feature:
This feature allows local storage of your adwords data to make the experience more responsive. The AdWords help page on the subject is here. This could be a very nice feature but is rather strange.
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State of the U.K. Industry Discussion Panel
Co-Moderators:
- Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ
- Helen Alexander, Chairman, Incisive Media, Sr Advisor, Bain Captial and President, the CBI
Speakers:
- Kirsten Mangers, Founder and Chief Executive Officer, WebVisible, Inc.
Bill Staples, Director of Search, GroupM UK
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
Edward (Teddie) Cowell, SEO Director, Guava
- There was an 11% rise in companies spending over £11000 or more per year on search marketing
- 15% of companies spent over half a million a year on paid search
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SES – Adwords Tips – if it’s not helping it’s hurting
Introduction by:
Speaker:
- Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
The two AdWords campaign settings ‘accelerated’ and ’standard’ – Generally research shows accelerated is better
Good ad-texts requires – Good imperative verb, call to action, benefit one or more
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Successful Information Architecture
Moderator:
Speakers:
- Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Alan Perkins, Head of Search Marketing, SilverDisc Limited
Landing Page Critique Tip
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SEO: Where to Next? and Web PR
Moderator:
Speakers:
Website critique tip
Add a couple of latest blog snippets on homepage to satisfy customer fear and show we know what where talking about.
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