Ad Text : Write Better and More Effective Ad Text
Ad text is one of the most important factors in determining whether your pay-per-click ad will be clicked or not.
Use clear, well-written text to specify any highlights or differentiating characteristics of your product/service. Good ad text is
- relevant to the product being advertised
- relevant to the searchers intent
- well written
The benefits of writing good ad text are
Ad Text Headline
The headline is the most important line and should be carefully written. Strong headlines ought to include the searched keywords making the ad especially relevant to the consumers search query which will improve click through rates.
Any keyword used in the ad will automatically be bolded and so will be more prominent to the searcher
Ad Text Description 1
The first description line should outline the key benefit and most attractive feature of your product in order to grab consumers attention and get them interested.
Ad Text Description 2
The second description line should contain a powerful call to action. You may want to try addig words such as “buy”, “order” or “Join today” which will give the consumer more reason to respond and click the ad.
Ad Text Display URL
Chose the display url and landing page carefully. The goal is to take the searcher directly to the page containing the product or service being advertised. Ensure that the product or service being offered is clearly displayed on the landing page.
Ad Testing
ad text will help you discover your most effective ads and and what features of that ad make it most compelling. This information can then be used to construct future ads ensuring they to are higly effective.
You can carry out testing through the use of ad text variations. For each ad group promting a specific product or service use should create 3 or 4 ad variations, altering and tweaking your ads by using:
- Different headlines
- Changes to the description line or call to action
- Style, Tone, Phrasing of the text
- Display URL
Conversion tracking will display information then on the number of immpressions, click through rate (CTR) and conversion for each individual ad, so you can clearly see which is the most effective. Now all you need to do is shape the remaning or failing ads around the model of the most effective ad.
Contextured Pro
Contextured can help you write brilliant ad text and provides in depth conversion tracking which will hold and display information on how each and every pay per click ad and ad variation is performing.
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