Best practices in marketing analytics

Rusty Waner – vice president, Product marketing & strategy

-It’s all about delivering value to your consumer and getting right message to them at the right time

-Build an enterprise view of the customers information
-Have multiple views of information, with consistency across all, one in depth integrated database isn’t always needed

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If you add words to AdWords (frequently adding new keywords from any source such as your server logs or the search query reports is good to find new opportunities) and re-word your ad words (always be testing new ad variations) then AdWords rewards (improved return on investment) will be yours!

Normal service will resume tomorrow.

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Links

Realtime PPC |  AdWords Help |  Product Search Listings

Originally published on the Contextured PPC Management Blog

Keynote speak: Optimizing your digital marketing mix

Dave Chaffery – Insight director, Smart insight

BBC documentary on Internet 2010 is one to watch

Web marketing overview:
-90% searches done in the UK are done using Google

-Reaching out to bloggers could prove very effective for your business

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One of our Google AdWords accounts just offered a new beta feature:

This feature allows local storage of your adwords data to make the experience more responsive.  The AdWords help page on the subject is here. This could be a very nice feature but is rather strange.
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State of the U.K. Industry Discussion Panel

Co-Moderators:

• Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ
• Helen Alexander, Chairman, Incisive Media, Sr Advisor, Bain Captial and President, the CBI

Speakers:

• Kirsten Mangers, Founder and Chief Executive Officer, WebVisible, Inc.
  Bill Staples, Director of Search, GroupM UK
  Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
  Edward (Teddie) Cowell, SEO Director, Guava

- There was an 11% rise in companies spending over £11000 or more per year on search marketing

- 15% of companies spent over half a million a year on paid search

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SES – Adwords Tips – if it’s not helping it’s hurting

Introduction by:

• Judith Lewis, Search Director, i-level

Speaker:

• Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

The two AdWords campaign settings ‘accelerated’ and ‘standard’ – Generally research shows accelerated is better

Good ad-texts requires – Good imperative verb, call to action, benefit one or more

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Successful Information Architecture

Moderator:

• Heather Lloyd-Martin, CEO, SuccessWorks

Speakers:

• Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
  Alan Perkins, Head of Search Marketing, SilverDisc Limited
  
  Click to close

  Speaker Profile

Landing Page Critique Tip

• Remove any ‘product features’ and ‘about/ contact us’ options from top right of page

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SEO: Where to Next? and Web PR

Moderator:

• Dixon Jones, Managing Director, Receptional LTD

Speakers:

• Lisa Myers, CEO, Verve Search
  Maile Ohye, Senior Developer Programs Engineer, Google
  Dan Cohen, Global SEO Lead MSN, Microsoft
  Julian Sambles, Head of Audience Development, Telegraph

Website critique tip

Add a couple of latest blog snippets on homepage to satisfy customer fear and show we know what where talking about.
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Real Time SEO: : No More Yesterday’s News

Moderator:

• Greg Jarboe, President & Co-Founder, SEO-PR

Speakers:

• Brent Payne, SEO Director, Tribune
  Paul Roach, Technical Lead for SEO, guardian.co.uk
  Julian Sambles, Head of Audience Development, Telegraph

Real time SEO requires using internal linking to highlight important content to Google

Requires constantly looking up the news one box, which Google displays
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Contextured has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo founder Michael Birch as a winner of a Smarta.com – Smarta 100.
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