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If you have ever searched online for anything, from specific products down to entertainment information, then either consciously or subconsciously you will have done so using several keywords or keyword phrases. If it was a topic you didn’t know a lot about the chances are that you refined your search more and more as you went along to achieve more targeted and relevant results. So why am I mentioning this? Well because the reality is that you get better search results when the keyword or keyword phrases you type in Google are more accurate, and it is the same with Search Engine Optimisation (SEO).
SEO relevancy refers to the use of relevant keywords in page titles, domain names, headers, content and links. If you wish to achieve a high ranking for a targeted keyword or keyword phrase that you know your target audience are going to search with in Google, then it’s important to place these keywords prominently across your website in all the key locations. That means you need to have them carefully included in critical positions and in a natural manner throughout your website.
Once you have done this, you’ll find that the search engines will recognise your site and are able to accuraetly index you, ranking your site appropriately based upon the keywords placed in the page title, domain name, headers and content. Both website owners and users of search engines come away from the search experience ‘satisfied’ because the consumer found what they were looking for in the search results quickly, and website owners gets more quality hits from genuinely interested visitors.
I think that if you are serious about creating an all rounded relevant online presence meeting consumer needs, refining your keyword selection, and driving more targeted visitors, the next step you need to undertake is to ensure that relevancy is the backbone to your Pay Per Click (PPC) ad campaigns. Just like SEO, your PPC ads should be created with the goal of placing your company more prominently in the search engines (such as in the side bar ads on Google) and in return should drive more visitors or traffic to your web page.
I believe that relevancy should be applied with care and consideration, both for on-site SEO and in PPC campaigns. If you haven’t considered relevancy when carrying out SEO for your web pages and creating your PPC ad campaigns, then you could be missing out on a large volume of qualified traffic and the profits that such traffic has the potential to yield.
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