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Carrying out traffic analysis can help you understand a good deal about your website visitors. You’ll be able to see what content attracts the most attention, which PPC ads are generating the most visitors and where your visitors are located. Geo-targeting is simply focusing on this last element. Instead of focusing on bringing in visitors from all over the web, you can focus on driving more visitors from one particular geographic location.
I would suggest that you consider implementing strategies for geo-targeting if you are promoting a service that is bound to one geographic location. While selling information products could mean you have the ability to promote to people across the globe, if you’re a mechanic in Manchester in the UK, then you don’t want to be driving masses of traffic from Manchester in the US!
There are many examples of geo-targeting, but the essential focus is that you are aiming to promote your business online to a target audience based upon location as well as interest in the product. This could mean incorporating an offline promotional element into your online marketing mix, or it could mean developing online strategies to market to people in your area.
Traffic analysis allows you to track who is visiting your site and where they are coming from. This means you could look at creating an online marketing campaign and PPC ads that mention a specific location in order to boost visitors that are specifically looking for goods and services in your area.
By carrying out traffic analysis once you have created a campaign that is targeting one particular geographic location, you can assess whether it is achieving the results you desire. In other words, you could track the location of your visitors, in order to ensure that you are reaching prospects in your vicinity.
Geo-targeting is a useful way of narrowing your focus on the most appropriate target market. Attracting a ton of traffic to your site will be an expensive waste of time if the visitors you receive will have little or no use for your products or services. However, it could be very lucrative if you drive a smaller number of geo-targeted visitors and achieve a significantly higher conversion rate.
Contextured includes several geo-targeting features. It will help identify regions to geo-target, clone campaigns with geo-targeting rules enabled and track geo-conversions across both SEO and SEM. If you’re looking to improve your PPC return on investment through geo-targeting or other optimizations, Contextured is the simple and profitable web marketing solution. Join today to improve your adwords performance.
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