Free Keyword Tools for SEO and SEM

Find New Keywords With Google Tools

How to use the Google Search-based Keyword Tool to find new keywords

Finding keywords is a time consuming process. Researching the many different options, selecting the best keywords that will draw in the right audience, and implementing those keywords into your SEO and SEM strategies can very quickly eat into your precious time. Therefore reducing the amount of time spent on the primary focus of your business.

I’m sure if you run your own enterprise you know the pressures of having to assume the role of, principal employee, marketer, logistics manager, accountant and more! Once you ad online marketing to the mix you begin to find you have little time for your core business activities. Even if you’re carrying out online marketing for a purely web based business, there is no doubt that a hefty chunk of your time could be eaten up keeping abreast of the most effective online marketing strategies.

Keyword research and implementation is just one of the essentials of online marketing, and I’m sure anyone who has attempted to undertake this task will attest to the fact that it’s time consuming. The reality is that finding, implementing and analysing keywords could be a full-time job all of it’s own! Search engine giant Google provides tools that allow the user to find keywords and carry out research on the keywords usage. Google offers several options for keyword research, and each one has it own unique strengths and advantages depending upon what it is you intend to apply the keywords to.

Google offers the useful AdWords tool. This handy tool will assist users in the research of the most commonly searched for words, which can then be used in your AdWord campaign. With this tool you can ensure that you are targeting competitive keywords and keyword phrases which will give you the best results when promoting your website through PPC advertisements.

Another smart feature of the Google keyword tool is allowing users to run searches on specific keywords providing accurate feedback from Google’s research into search queries. This tool provides users with the ability to see precisely what words and phrases consumers have been using to conduct their online searches. This is a useful tool when it comes to viewing the keyword phrases and word combination’s that people most commonly type in search engines. This can also help if you are looking for niche areas of the market to target.

Finally, you might want to use the Google keyword research tool to match your web pages with ad and search share. This useful tool can help you to carry out both SEO and SEM improvements for your website and your (PPC) pay per click ads. I highly recommend investigating these options and starting to make use of these tools if you are serious about creating an online presence.