Following in-depth consultation and review with our beta-test users we are pleased to announce details of our pricing packages.

The costs are designed to fairly reflect the charges we incur from Google in managing and optimizing your search marketing campaigns. Everytime we optimize a keyword bid, or add a new ad variation we are charged by Google. So the more work we do for you, the more it costs us. We have tried to set our price to balance these charges accordingly.

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Landing pages are very important elements of your search engine marketing campaigns as they playes a key role in converting visitors into customers. But landing pages also have less obvious but just as important impact on another aspect of search advertising: when Google calculates Quality Score, it takes into consideration the relevancy of the landing page to the user’s search query.

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GAP stands for Google Adwords Professional and you can earn it by passing the GAP exam. The purpose of the exam is twofold. On one hand it should encourage Adwords users to learn and then use as much as possible from the possibilities of Adwords. On the other hand it certifies to clients that the person who has passed this exam knows the intricacies of Google Adwords.

In order to prepare for the exam, Google created an extensive learning material which you can access through their Adwords Learning Center. It offers lessons that cover all aspects of Adwords. It starts with the basics, like how to set up an account, how to start a campaign and later elaborates on more sophisticated topics, such as campaign optimization or Adwords integration with Google Analytics.

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